GOOGLE ADS MANAGEMENT

Google Ads management fees vary depending on the size of your account, campaign complexity and the level of ongoing support required.

At DUO Digital, I offer flexible management options for Australian businesses, including ongoing monthly management and one-off account audits. My management fee is separate from your Google Ads budget, which is paid directly to Google.

I'll provide a clear quote based on your advertising needs, with no hidden fees.

Google Ads can start bringing traffic to your website as soon as your campaigns are approved and running. However, generating consistent, qualified leads or profitable sales usually takes longer.

The first few weeks are generally focused on collecting data, reviewing search terms, testing ads and identifying opportunities for improvement. Some businesses receive enquiries within the first week, while others may need several months of testing and optimisation to achieve consistent results.

Yes, Google Ads can be a worthwhile investment for small businesses, particularly when potential customers are actively searching for their products or services.

It allows you to target relevant searches, control your advertising budget and measure enquiries, phone calls or online sales.

However, Google Ads isn't suitable for every business. Your potential return depends on factors such as customer demand, competition, profit margins and your ability to convert enquiries into paying customers.

I'll help you assess whether Google Ads is a practical option before recommending a campaign strategy.

Not necessarily. If your existing website clearly explains your services, works well on mobile and makes it easy for customers to contact you or purchase, it may already be suitable.

I'll review your current pages and identify any issues that could affect campaign performance, such as slow loading speeds, unclear messaging or difficult enquiry forms.

If a dedicated landing page would help improve conversions, I'll explain what needs to change before you invest in a new page or website.

Yes. If you're already running Google Ads but aren't getting enough enquiries, sales or a satisfactory return, I can review your account and identify opportunities for improvement.

This may include checking your campaign structure, keywords, search terms, bidding strategies, location targeting, ad copy and conversion tracking.

You don't always need to rebuild your campaigns from scratch. Sometimes, improving the existing setup and reducing wasted ad spend can make a meaningful difference.

I use Google Ads conversion tracking, Google Analytics 4 (GA4) and Google Tag Manager (GTM) to measure relevant customer actions.

Depending on your business, this may include phone calls, enquiry form submissions, online purchases and other valuable conversions.

Where sales data is available, I can also help connect advertising results with actual customer enquiries and confirmed sales, and this will help you understand which campaigns and keywords generate valuable business outcomes, rather than simply reporting clicks and impressions.

The most important Google Ads KPIs depend on your business goals.

For service-based businesses, I generally focus on qualified leads, cost per lead (CPL), conversion rate and, where available, the number of leads that become paying customers.

For eCommerce businesses, key metrics often include conversion value, return on ad spend (ROAS) and cost per acquisition (CPA).

I also monitor supporting metrics such as click-through rate (CTR), cost per click (CPC) and search terms to identify opportunities for improvement.

I manage Google Search, Shopping, Performance Max and Display campaigns, depending on your business goals.

For local service businesses, Search campaigns are often a good starting point because they reach people actively looking for specific services.

For eCommerce businesses, Shopping and Performance Max campaigns may help promote products and generate online sales.

I'll recommend campaign types based on your products or services, available budget and conversion goals, rather than running every campaign type unnecessarily.

Ongoing Google Ads management involves more than checking campaign performance or adjusting budgets.

Each month, I review search terms, keyword performance, bidding strategies, ad copy, audience and location targeting, and conversion data.

I also identify wasted spending, test improvements and adjust campaigns based on the results.

You'll receive performance updates focused on what matters to your business, including enquiries, sales, advertising costs and opportunities for improvement.

The main difference is often who manages your account and how you communicate with them.

At a larger agency, you may work with an account manager while another team member handles your campaigns. With an independent Google Ads specialist, you can communicate directly with the person doing the work.

At DUO Digital, I personally manage your campaigns, from planning and setup to ongoing optimisation and reporting. There's no outsourcing or account manager between us.

You get direct access to an experienced specialist who understands your business and advertising goals.

Yes. Your Google Ads account and advertising data remain under your ownership. I'll work with access to your existing account or help you set up a new one that you control.

DUO Digital doesn't require long-term lock-in contracts for ongoing Google Ads management. You can end the service with four weeks' notice.

You'll retain access to your account, campaign history and performance data if you decide to manage your advertising yourself or work with another provider.